Legacies | Supporter Experience

Solicitation, stewardship and symbolic immortality - the power of the pledger society in legacy fundraising

Monday 06/07 | 09:00 - 09:00 | Online

With only 50% of people who say that they will leave a legacy going on to leave a gift, stewarding legacy supporters effectively is a vital way to grow legacy giving. This session will share the results of an innovative research study looking into the use of societies in legacy fundraising. It will explore how societies are developed, how they are used by organisations, and the value legacy donors get from being members. It will encourage attendees to consider whether a society might be right for them, and guide them through the process of development.

Christine Reidy

Freelance at Fundraising Consultant

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Claire Routley

Freelance at Legacy Fundraising Ltd

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Sponsored By:

National Free Wills

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