Future of Fundraising

Innovation | Strategy

What's in a name? What do changing leadership job titles tell us about the future of fundraising

Tuesday 07/07 | 09:00 - 09:00 | Online

Have you noticed how an increasing number of Fundraising Directors are dropping the word 'Fundraising' from their job titles in favour of words like 'Engagement' and 'Income Generation' or 'Funding' or 'Commercial' or 'Revenue'? What can changing job titles and the responsibilities they have tell us about the 'future of fundraising'? Hear from three senior charity leaders who've changed their job titles from 'Fundraising Director' about why they changed it, the implications for them, their teams and their charities, and how we should all be thinking differently as a consequence.

Catherine Cottrell

Director of Income Generation at Cats Protection

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Joe Jenkins

Director of Supporter Impact & Income at

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Kevin Waudby

at Good Innovation

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Tim Willet

Executive Director of Funding, Brand and Communications at Action on Hearing Loss

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