Our Supporters' World

Change | Insight | Supporter Experience

Tapping mindsets, changing behaviour, with magic results

Wednesday 08/07 | 09:00 - 09:00 | Online

We're awash with analysis of what people do and when they engage. We have the decks about how they feel and what they think. With all this insight, inspiring people and getting them to donate should be easy, shouldn't it? In this session we'll share new approaches to blending mindsets and behaviours, combining research and data, to make sense of how supporters outlooks shape their actions, the surprises that this uncovers and how this was used to impact results. You'll leave understanding how ethnographics, mindset segmentation, econometrics and marketing automation all played a role in improving fundraising effectiveness.

Ameline Jean

Head of Audience Insight at Save the Children

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Sarah Potter

Director of Innovation and Effectiveness at Save the Children

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