The power of legacy conversations - How to transform your Legacy programme with great conversations

Monday 06/07 | 09:00 - 09:00 | Online

We will all know a moment when a conversation changed our world. We spend a lot of resources trying to engage people in gifts in wills, trying to get people's attention, communicating with donors or persuading colleagues, or our boards to engage and invest in Legacies. It's time to rediscover the legacy conversation. In this session, Stephen will share powerful behaviour change learning through integrated legacy campaigns from all over the world where a powerful conversation strategy has been at the heart. Using TV, digital, events, internal campaigns, new ways to measure legacy marketing and stories from the UK, and other countries, this entertaining, lively, interactive workshop, will help you to embrace the simple concept of conversation to change the world

Stephen George

Director at Good Leaders

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Sponsored By:

National Free Wills Network

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