Thinking national and acting local - legacy acquisition in a federated charity

Monday 06/07 | 09:00 - 09:00 | Online

National Mind has a challenge: to grow legacy income nationally, and across their federated 130 local Minds, which are all charities in their own right. Having implemented a pilot with dedicated in house legacy consultancy support for group of 22 local Mind charities aimed at meeting their needs, the next step was to run a bespoke will making promotion hand in hand with local Minds. The session will look at the hurdles this presented, and the lessons learned whilst building the legacy pipeline across Mind and local Minds. We will cover the pilot (March 2019) and two further expanded campaigns.

Jenny Creighton

Senior Direct Marketing Officer (Legacy and In-Memory) at Mind

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Douglas Flood

Legacy & In Memory Marketing Manager at Legacy and In Memory Marketing Manager

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Richard Millar

Managing Director at

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Sponsored By:

National Free Wills Network

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