Legacy

Legacies

Thinking national and acting local - legacy acquisition in a federated charity

Monday 06/07 | 09:00 - 09:00 | Online

National Mind has a challenge: to grow legacy income nationally, and across their federated 130 local Minds, which are all charities in their own right. Having implemented a pilot with dedicated in house legacy consultancy support for group of 22 local Mind charities aimed at meeting their needs, the next step was to run a bespoke will making promotion hand in hand with local Minds. The session will look at the hurdles this presented, and the lessons learned whilst building the legacy pipeline across Mind and local Minds. We will cover the pilot (March 2019) and two further expanded campaigns.

Jenny Creighton

Senior Direct Marketing Officer (Legacy and In-Memory) at Mind

Read Bio

Douglas Flood

Legacy & In Memory Marketing Manager at Legacy and In Memory Marketing Manager

Read Bio

Richard Millar

Free Wills Programme Director at Capacity Marketing for Charities

Read Bio

Sponsored By:

National Free Wills

Read more >>
We use necessary cookies to make our website work better.
We would like to user optional cookies (Google Analytics) to help us improve our website by collecting and reporting on usage - these cookies collect information in a way which does not directly identify anyone.

For more information on how we use cookies, please see our cookies page.