Public Fundraising and Mass Engagement

Campaigns | Change | Diversity and Inclusion

Together for Yes - How we changed Ireland

Tuesday 07/07 | 09:00 - 09:00 | Online

On 25 May 2018, Ireland voted by an overwhelming majority to overturn the constitutional ban on abortion. It was the culmination of a massive campaign that mobilised huge numbers of Irish people to give, canvass, campaign, and vote for radical change. This is the story of how we did it. This session will look at the strategies, techniques, and stories that Together for Yes, the civil society campaign for a Yes vote in the referendum used to inspire thousands of people to: Get involved, volunteer, and join local canvassing teams, donate huge amounts of money to the campaign, including a crowdfunding campaign that raised over £600,000 in a matter of days and win a landmark referendum on a hugely contentious issue by a landslide.

Damian O'Broin

Managing Director at ASK Direct

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Ailbhe Smyth

Convenor at Coalition to Repeal the 8th Amendment

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