Our Supporters' World

Change | Culture | Insight

The persuasive brain: using behavioural science to drive social good

Tuesday 07/07 | 09:00 - 09:00 | Online

We don’t think how we feel, say what we think or do what we say. We like to believe that people make rational and logical decisions based on the information in front of them, but in reality these decision making processes are influenced by far more than we know - learn from Ogilvy’s Behavioural Science Practice about how people really think and the key strategies we can use to drive positive behaviour change. We’ll discuss specific case studies where Ogilvy has applied behavioural science to positively impact fundraising, donor engagement, environmental sustainability and more… with broader learnings for everyone to take away and apply.

Maddie Croucher

Senior Consultant at Ogilvy

Read Bio

Sponsored By:


We use necessary cookies to make our website work better.
We would like to user optional cookies (Google Analytics) to help us improve our website by collecting and reporting on usage - these cookies collect information in a way which does not directly identify anyone.

For more information on how we use cookies, please see our cookies page.