Public Fundraising and Mass Engagement

Digital | Individual Giving

A behind-the-scenes pass into our journey from F2F to digital regular giving recruitment

Wednesday 08/07 | 09:00 - 09:00 | Online

With traditional acquisition channels failing and diversification at the top of the Individual Giving agenda, this is a behind-the-scenes pass into the journey from F2F to digital RG recruitment. We've experienced a rebirth of civil society at a national level, and there is a huge opportunity to harness the power of digital activism and ambition to drive donations. One size doesn't fit all, but this is a must-attend session for fundraisers who want to understand how we can apply traditional fundraising techniques in the digital world, harnessing activism, and in the process (with a hint of clever strategy), recruit quality, cost-effective regular givers at scale?

Alex Aggidis

Interim Head of Individual Giving at Friends of the Earth

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Alf Cowan

Senior Account Director at MediaLab Group

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Richard Hines

Marketing Manager (Email & Supporter Experience) at Friends of the Earth

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Sponsored By:

Just Giving

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