Strategy

Strategy | Individual Giving

Individual Giving strategy: Everything I wish I’d know in the last recession

Tuesday 07/07 | 09:00 - 09:00 | Online

What does a recession-proof strategy look like? Is there a way your Individual Giving programme can weather the storm, and perhaps even come out stronger? Join me as I share everything I wished I’d known when I was in the Acquisition Team at WaterAid in the 2008/9 recession for you to apply to this one. We’ll explore both the pitfalls and the opportunities in how fundraisers think about fundraising in the recession. And you’ll leave with a plan to help you shift out of crisis mode and into a sustainable long-term strategy.