Partnerships and Philanthropy

Brand | Campaigns | Corporate Fundraising

Age UK & Cadbury #DonateYourWords- Unwrapping the partnership.

Tuesday 07/07 | 09:00 - 09:00 | Online

Securing a cause related marketing partnership with one of the country's most loved brands is the dream for all corporate fundraisers. But when Age UK and Cadbury came together they were determined to create a campaign that went way beyond a traditional on-pack charity promotion. This session will explore the motivations behind the campaign and how the two organisations worked to ensure the #DonateYourWords campaign of 2019 delivered on multiple levels for both parties and crucially made a lasting difference to the lives older people experiencing loneliness.

Laura Gray

at Cadbury

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Gen Hole

Account Director at VCCP

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Andrew Hunter

Corporate Partnerships Manager at Age UK

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