Our Supporters' World

Change | Culture | Insight | Strategy

10 things we've learnt on our journey to becoming an insight-led organisation

Tuesday 07/07 | 09:00 - 09:00 | Online

In a tough marketplace, insight-driven fundraising is crucial. It's not good enough to do "what we've always done", or rely on organisational 'wisdoms' to drive strategy. But becoming insight-led requires top to bottom culture change. And this can be difficult. In a world of information, how do you know where to start. What questions do you need to ask? How to make insights actionable? Can we get everyone onboard? And am I good enough at maths? This session will share learnings from Make-A-Wish' journey to insight-led to give a helping hand to others just starting out in this area.

Katy Meade

Insight Manager at Make A Wish

Read Bio

Sponsored By:

Salesforce.org

Stand 8

Read more >>
We use necessary cookies to make our website work better.
We would like to user optional cookies (Google Analytics) to help us improve our website by collecting and reporting on usage - these cookies collect information in a way which does not directly identify anyone.

For more information on how we use cookies, please see our cookies page.