Our Supporters' World

Change | Culture | Insight | Strategy

10 things we've learnt on our journey to becoming an insight-led organisation

Tuesday 07/07 | 09:00 - 09:00 | Online

In a tough marketplace, insight-driven fundraising is crucial. It's not good enough to do "what we've always done", or rely on organisational 'wisdoms' to drive strategy. But becoming insight-led requires top to bottom culture change. And this can be difficult. In a world of information, how do you know where to start. What questions do you need to ask? How to make insights actionable? Can we get everyone onboard? And am I good enough at maths? This session will share learnings from Make-A-Wish' journey to insight-led to give a helping hand to others just starting out in this area.

Katy Meade

Insight Manager at Make A Wish

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