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Creating brand love and supporter engagement at Save the Children UK: Is integrated marketing the answer?

Monday 06/07 | 09:00 - 09:00 | Online

Over the past 18 months Save the Children has been on a quest to transform supporter engagement and loyalty. The journey has only just begun, but the big bet has been adoption of a completely integrated marketing approach. Gone are the days of brand vs fundraising vs campaigning. Save the Children has created an operating model that places audiences first, requiring complete integration of previously disparate disciplines. This session explores to road to integration and some truthful reflection on the gains and pitfalls along the way.

Peter Ashcroft

Director of Change at Save the Children

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Gemma Sherrington

Executive Director of Fundraising & Marketing at Save the Children UK

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