Partnerships and Philanthropy

Major Donor

Developing a major appeal to drive high value fundraising

Monday 06/07 | 09:00 - 09:00 | Online

Are you constantly wrestling with how to create 'new' and compelling propositions for your high value audience in the absence of a capital appeal or exciting new (in budget) initiative? During this session, we?ll share how Versus Arthritis developed its 10 Million Appeal specifically for the corporate, trust and major donor audience. This is a private appeal, conceived and delivered within the High Value Partnerships team. We're not presenting a case study, this practical session will walk you through each step of the process. From deciding whether it was a good idea, to bringing the organisation on board, and then making it happen, we'll share the highs and lows so far. You'll leave the room with a clear view of how you can work through a similar process at your organisation, whether you're a sole fundraiser or part of a large team.

Anna Cooper

Head of High Value Partnerships at Versus Arthritis

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Sarah McCullough

Deputy Director of Fundraising at

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Claire O'Connor

Head of Philanthropy and Special Events at

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