Public Fundraising and Mass Engagement


How a game of Scrabble can help us work out why people take part in our sponsored events.

Tuesday 07/07 | 09:00 - 09:00 | Online

Did you know, there is a way to discover exactly why people take part in your sponsored events? Every fundraiser states on their JustGiving page exactly why they’re doing the event. Imagine how it would change your marketing if you knew the exact reasons people do events for you. Come and learn about how Insight-ful with Mind & Make-A-Wish UK, developed a tool to analyse huge numbers of JustGiving statements and see the results of their study of over 50 million words from over 400,000 JustGiving statements from the top 300 charities.

Jonathan Cook

Director at Insightful

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