Public Fundraising and Mass Engagement


Why Have People Fundraised for Charities During the Covid-19 Crisis?

Tuesday 07/07 | 09:00 - 09:00 | Online

A study of the personal statements of fundraisers' online giving pages to discover why people have been fundraising during the Covid-19 crisis. Did you know, there is a way to discover exactly why people take part in your fundraising activities? Every fundraiser states on their JustGiving page exactly why they’re doing the fundraiser. Imagine how it would change your marketing if you knew the exact reasons people do fundraisers for you. Come and learn about how Insight-ful developed a tool to analyse huge numbers of JustGiving statements and see the results of their study of over 60million words from over 250,000 JustGiving statements from the top 300 charities.

Jonathan Cook

Director at Insightful

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Sponsored By:

Just Giving

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