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Change | Digital | Strategy

iGen marketing: Connecting your cause with the first super-connected generation.

Tuesday 07/07 | 09:00 - 09:00 | Online

Understanding these extraordinary young people is crucially important for your charity, so hear how to get it right directly from the young people themselves. This Post-Millennial iGen / Generation Z demographic are born between the mid-90s and early 2000s. Variously described as compassionate, open-minded, responsible, and determined, but slightly unhappy. Not inherently rebellious they are, however, revolutionising our society. A third of them have given to charity, a quarter have volunteered, and the overwhelming majority are (unsurprisingly) concerned about the future of the planet - something that (not waiting their turn) Generation Alpha are keen to help them out with.

Stephen Thorn

Strategic Marketing Consultant at Cass Centre for Charity Effectiveness

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