Ameline Jean

Ameline has been working as an Audience Insight Expert for more than 12 years conducting qualitative research and marketing strategic consultancy for the biggest FMCG global brands. Her experience has gave her a high level of expertise in building brand and communication strategies inspired by consumer insights. She is now working at Save The Children as Head of Audience Insight. It has been an exciting and inspiring journey to build an Audience Insight expertise and support Campaigners, Fundraisers and Brand teams in developing activities that are truly audience led. Insight is now a key pillar within the organisation and part of marketing effectiveness in providing robust analytical points of view and strategic and actionable recommendations. She is always driven by bringing the true voice of our audiences to unleash the power of creativity.